Clay Pricing Guide 2026

Clay Pricing: Plans, Credits and What You'll Actually Pay

Clay's March 2026 overhaul replaced six plans with two self-serve tiers and a new dual-credit system. The list price is easy to find. What your team will actually spend takes more math. Ask the agent below.

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$185
per month starting price for Clay Launch, billed annually
2
self-serve tiers post-March 2026: Launch and Growth
50%
top-up surcharge above plan rate when credits run out mid-month
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Trained on Clay's public pricing content, docs, and help center. Describe your enrichment volume, workflow complexity, and team size. Get an answer in seconds, not a sales call.

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Clay pricing plans: what each tier costs

All plans below reflect Clay's March 2026 pricing overhaul. Existing customers on legacy plans (Starter, Explorer, Pro) can keep their pricing indefinitely. Source: clay.com/pricing.

Self-serve
Free
$0 / month
  • 100 Data Credits/month
  • 500 Actions/month
  • Basic enrichment integrations
  • Suitable for testing only
Self-serve
Launch
$185 / month, billed annually ($209/month monthly)
  • 2,500 Data Credits/month
  • 15,000 Actions/month
  • Phone enrichment
  • Signal tracking
  • Data marketplace access
  • Top-ups at 1.5x plan rate
Self-serve
Growth
$495 / month, billed annually ($595/month monthly)
  • Unlimited Data Credits
  • Unlimited Actions
  • CRM sync
  • HTTP APIs
  • Web Intent signals
  • All enrichment providers
Custom
Enterprise
From $30,000 / year. Custom quote required.
  • 200K–500K+ Data Credits/month
  • Unlimited Actions
  • Dedicated support
  • Custom SLAs
  • Volume discounts on credits
  • SSO and advanced security
Still on a legacy plan? Clay's Starter ($149/month), Explorer ($349/month), and Pro ($800/month) plans remain available to existing customers indefinitely. The window to switch between legacy tiers closed April 10, 2026. New customers are on Launch and Growth only.

How Clay's dual-credit system works

Clay's March 2026 overhaul introduced two separate credit types. Both are consumed per enrichment step, not per contact. This is what drives most unexpected bills.

Credit type 1
Data Credits
Consumed when Clay pulls enrichment data from its 150+ providers. Every lookup against a provider uses Data Credits, including failed lookups. If Clay checks three providers and none return a valid email, you pay for all three attempts. The Launch plan includes 2,500 Data Credits per month. Growth makes them unlimited.
Credit type 2
Actions
Consumed for platform operations: enrichment steps, AI calls, API requests, CRM pushes, and workflow triggers. Every step in a workflow consumes Actions, not just the enrichment step itself. A 10-step workflow on 1,000 contacts can consume between 10,000 and 25,000 total Actions depending on which steps succeed and which fail. Launch includes 15,000 Actions. Growth makes them unlimited.
What this means for your budget: On the Launch plan, a realistic enrichment workflow pulling email, phone, company data, and LinkedIn from multiple providers can exhaust 2,500 Data Credits in 500 to 800 contacts, depending on match rate. If you exceed your allocation, top-up credits cost 50% above your plan rate. The Growth plan removes this risk entirely.

What asking Clay's pricing agent changes

Before
  • Read the pricing page, still unsure what your specific workflow will cost per month
  • Book a demo to ask basic questions about credit consumption and overage rates
  • Wait 48 hours for a sales rep to reply with a quote built around your use case
  • Discover the 50% top-up surcharge after your first month goes over budget
  • Spend a week deciding whether Launch or Growth is right before you can start
With the agent
  • Describe your enrichment volume and get a realistic monthly credit estimate in under a minute
  • Ask every pricing question you'd normally save for a demo, without scheduling anything
  • Understand overage rates, top-up costs, and legacy plan options before you commit
  • Get a plain-language explanation of the dual-credit system with examples
  • Know which plan fits your use case before you talk to sales
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Clay pricing: frequently asked questions

As of March 2026, Clay's self-serve plans start at $185/month for Launch (2,500 Data Credits, 15,000 Actions) and $495/month for Growth (unlimited credits and actions), both billed annually. Monthly billing adds roughly 13%. Enterprise plans start around $30,000/year and are custom-quoted.
Clay's March 2026 overhaul introduced two separate credit types: Data Credits, consumed when pulling enrichment data from Clay's 150+ providers, and Actions, consumed for platform operations like enrichment steps, AI calls, API requests, and CRM pushes. Every step in a workflow consumes both types. A 10-step workflow on 1,000 contacts can consume 10,000 to 25,000 total credits combined.
Clay charges top-up credits at 50% above your plan's standard credit rate when you exhaust your monthly allocation. This is the most common source of unexpected cost on the Launch plan. The Growth plan removes this risk entirely by including unlimited credits and actions.
Yes. Clay charges Data Credits for enrichment attempts even when no result is returned. If Clay queries three providers and none return a valid email, you pay for all three lookups. This is a key driver of higher-than-expected monthly bills on lists with poor source data quality.
Existing customers on legacy plans (Starter at $149/month, Explorer at $349/month, Pro at $800/month) can keep their current pricing indefinitely. The window to switch between legacy plans closed April 10, 2026. New customers are on the new Launch and Growth tiers only.
Clay solves a different problem. Apollo and ZoomInfo are single-source databases with built-in sequencing. Clay is a multi-source enrichment platform that waterfalls across 150+ providers to maximize coverage on complex ICP lists. Clay costs more per workflow but returns higher match rates. The value depends on your enrichment volume, ICP complexity, and whether you have the technical capacity to build and maintain workflows.
Clay enterprise pricing starts around $30,000/year and scales to $154,000+/year for high-volume contracts. Packages include 200,000 to 500,000+ Data Credits per month, unlimited Actions, dedicated support, and custom SLAs. Credit unit costs are significantly lower per unit than self-serve plans.
Choose Launch if your team enriches fewer than 500 to 800 contacts per month with simple workflows and can monitor credit usage actively. Choose Growth if you run high-volume enrichment, multi-step workflows, or cannot predict your monthly credit consumption reliably. The overage risk on Launch makes Growth economically safer for most active teams.