Factors.ai Pricing Guide 2026

Factors.ai Pricing: Plans, Add-ons and What You'll Actually Pay

Factors.ai publishes its base tier prices, but the real cost only becomes clear after you add LinkedIn AdPilot, Interest Groups, and account overages. Teams that budget on the listed $399/month often pay two to four times that amount by month three. Ask our agent instead.

Ask the pricing agent See all plans
$399
per month base price for the Basic plan, before add-ons
$2,149
per month effective cost on Basic with LinkedIn AdPilot and Interest Groups added
$100
overage charge per additional 500 accounts/month beyond your plan limit
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Trained on Factors.ai's public content. Ask about tier differences, add-on costs, account limits, and how pricing scales with your team size.

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Factors.ai pricing plans: what each tier costs

Factors.ai publishes base tier prices on its website. The figures below reflect the published pricing as of April 2026. Add-on costs are listed separately in the next section. Source: factors.ai/pricing.

Free
Free
$0 / month
  • Up to 200 accounts/month
  • Basic account identification
  • Core intent signals
  • Suitable for evaluation only
Self-serve
Basic
$399 / month
  • 3,000 accounts/month
  • 5 user seats
  • Account identification and intent signals
  • CRM and MAP integrations
  • Overage: $100 per 500 additional accounts
  • Additional seats: $25/month each
Self-serve
Growth
$999 / month
  • 8,000+ accounts/month
  • Higher seat limit
  • Advanced AI query layer
  • Deeper analytics and reporting
  • All Basic integrations
  • Overage: $100 per 500 additional accounts
Custom
Enterprise
Custom quote. Contact sales for volume pricing.
  • Custom account volume
  • Custom seat count
  • Dedicated support
  • Custom SLAs
  • Advanced security and compliance
The add-on problem. The base tier prices are published and clear. What catches buyers mid-budget are the add-ons. LinkedIn AdPilot ($1,000/month) and Interest Groups ($750/month) are each priced separately from the base plan. A team on the Basic plan using both add-ons pays $2,149/month, not $399. See the add-on breakdown below before budgeting.

Factors.ai add-on costs: what changes the price

Two add-ons significantly change the effective monthly cost. Both are priced separately from the base plan and apply regardless of which tier you are on.

Add-on 1
LinkedIn AdPilot
$1,000 / month, added to your base plan
LinkedIn AdPilot connects Factors.ai account signals to LinkedIn Campaign Manager, letting teams automatically push high-intent account lists to LinkedIn for retargeting. It is one of the most commonly used Factors features for ABM teams with active LinkedIn spend, and one of the least expected costs when teams first budget. At $1,000/month on top of the Basic plan, it effectively triples the entry price.
Add-on 2
Interest Groups
$750 / month, added to your base plan
Interest Groups adds a deeper behavioral segmentation layer on top of account identification. It lets teams group accounts by the specific content categories and topics they engage with, enabling more targeted outreach based on what accounts are actively researching rather than just that they visited. Teams that run content-led ABM motions typically find Interest Groups necessary for meaningful segmentation, adding $750/month to their base cost.
Effective cost by scenario: Basic plan only: $399/month. Basic plus LinkedIn AdPilot: $1,399/month. Basic plus Interest Groups: $1,149/month. Basic plus both add-ons: $2,149/month. Growth plus both add-ons: $2,749/month. Add account overages at $100 per 500 accounts beyond your limit.

What asking Factors.ai's pricing agent changes

Before
  • See $399/month on the pricing page and build your budget around that number
  • Book a demo to ask whether LinkedIn AdPilot and Interest Groups are included in the base price
  • Discover both add-ons cost $1,750/month combined, after you've already proposed the tool internally
  • Wait for a sales rep to clarify overage rates before understanding your real cost at scale
  • Go through a full evaluation cycle before knowing the tool doesn't support GTM deployment
With the agent
  • Get the full pricing breakdown including add-ons and overage rates in under a minute
  • Ask every pricing question you would normally save for a demo, without scheduling anything
  • Understand the effective cost at your account volume and team size before talking to sales
  • Get a plain-language explanation of what each add-on does and whether your use case needs it
  • Know whether the deployment model works with your tech stack before starting a trial
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Factors.ai pricing: frequently asked questions

Factors.ai publishes its base pricing. The Basic plan is $399/month for 3,000 accounts/month and 5 user seats. Growth is $999/month for 8,000+ accounts and advanced AI features. Enterprise is custom. But add-ons significantly change the effective cost: LinkedIn AdPilot adds $1,000/month and Interest Groups add $750/month. Teams using both add-ons on the Basic plan pay $2,149/month, not $399.
Yes. Factors.ai offers a free plan that covers up to 200 accounts per month with basic account identification features. The free plan is useful for evaluating the platform on low-traffic sites, but it is not suitable for production ABM workflows with meaningful traffic volumes.
The Basic plan ($399/month) covers 3,000 accounts/month and 5 user seats with core account identification and intent signals. The Growth plan ($999/month) increases to 8,000+ accounts, adds the AI natural language query layer, deeper analytics, and higher seat limits. The main practical differences are account volume and access to the advanced AI querying capability.
Factors.ai charges separately for two major add-ons: LinkedIn AdPilot at $1,000/month (connects account signals to LinkedIn Campaign Manager for retargeting) and Interest Groups at $750/month (deeper behavioral segmentation by content category). Additional accounts beyond your plan limit cost $100 per 500 accounts/month. Each additional user seat beyond your plan limit costs $25/month.
Factors.ai is worth evaluating for mid-market B2B SaaS teams with an active ABM motion and meaningful website traffic. The $399/month base tier is accessible, but teams that need LinkedIn integration and behavioral segmentation will pay $2,149/month or more. At that price, Dreamdata ($750/month with fuller attribution) and HockeyStack become competitive. Teams without a dedicated analytics resource may also find the setup complexity difficult to justify.
Dreamdata starts at $750/month and includes multi-touch attribution across CRM, MAP, and ad platforms with a free tier for evaluation. Factors.ai starts at $399/month for account identification only. At full add-on cost ($2,149/month), Factors.ai is nearly three times Dreamdata's entry price, but the two tools solve different problems. Dreamdata focuses on attribution; Factors.ai focuses on account intelligence and intent signals.
No. Factors.ai requires direct script placement on pages and cannot be deployed via Google Tag Manager, based on G2 reviewer disclosures. This means engineering involvement is required for every new page where tracking needs to be active. Teams that run frequent landing page campaigns or have large sites with many page types should ask specifically about the deployment workflow before committing.
The most common pricing complaints center on add-on cost surprise. Teams budget on the listed tier price and discover LinkedIn AdPilot and Interest Groups each cost as much as the base plan. Overage charges at $100 per 500 additional accounts also catch teams mid-month during ABM campaign traffic spikes. The base tier price is clear. The effective cost with a full feature set is not.