HockeyStack Pricing Guide 2026

HockeyStack Pricing in 2026: What It Actually Costs

HockeyStack raised $20M in January 2025 and repositioned as a GTM execution platform. Its pricing page shows two tiers with no dollar amounts. Buyers discover cost only after demos, internal alignment, and scoping calls. Ask our agent instead.

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$1,399
per month starting price for GTM Intelligence, based on third-party sources
2
tiers on the pricing page: GTM Intelligence and GTM Execution, both without published prices
$28K
median reported annual contract value based on vendor comparison aggregators
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HockeyStack pricing plans: what each tier costs

HockeyStack does not publish prices on its website. The figures below are sourced from third-party vendor comparison aggregators and G2 reviewer disclosures. For an accurate quote, a scoping call with HockeyStack is required. Source: hockeystack.com/pricing.

Base tier
GTM Intelligence
From ~$1,399 / month based on third-party sources. Annual contract required.
  • 10,000 monthly tracked users
  • 10 seats
  • 3 years of data history
  • Multi-touch attribution reporting
  • Odin AI analyst
  • 2 out-of-the-box AI agents
  • Account scoring and audience sync
  • Enrichment and Salesforce iFrame
Top tier
GTM Execution
From ~$2,200 / month based on third-party sources. Annual contract required.
  • Everything in GTM Intelligence
  • All AI agents included
  • Custom Agent Builder
  • 250,000 credits per month
  • Full GTM workflow automation
Custom
Enterprise
Custom quote. Median annual contracts reported around $28,000 / year.
  • Custom tracked user volume
  • Custom seat count
  • Extended data history
  • Dedicated CSM and support
  • Custom SLAs and security review
No pricing on the website. HockeyStack's pricing page shows two tiers by name only. All dollar figures on this page come from third-party aggregators including G2, Vendr, and vendor comparison sites. They represent typical contract values, not guaranteed pricing. Your actual quote will depend on tracked user volume, seat count, data history requirements, and contract length. Pricing is not available without a demo call.

What each HockeyStack tier actually includes

The two tiers differ on one key dimension: access to the full AI agent suite and the Custom Agent Builder. Both tiers require an annual contract. GTM Intelligence is the attribution and analytics layer. GTM Execution adds workflow automation on top.

GTM Intelligence
Attribution, reporting, and two AI agents
  • Multi-touch attribution across paid, content, and SDR touchpoints
  • Odin AI analyst: ask attribution questions in natural language
  • Two pre-built AI agents for outbound and inbound workflows
  • Account scoring and CRM audience sync
GTM Execution
Full agent suite and Custom Agent Builder
  • All AI agents, not just two out-of-the-box
  • Custom Agent Builder for bespoke GTM workflows
  • 250,000 credits per month for agent execution
  • Full platform: attribution plus AI-driven GTM execution
The API gap. HockeyStack does not currently offer an API for raw data export, based on G2 reviewer disclosures as of early 2026. Teams that need to join attribution data with Snowflake, BigQuery, or other warehouse sources should ask explicitly whether raw event-level export is available and in what format before signing.

What asking HockeyStack's pricing agent changes

Before
  • Visit HockeyStack's pricing page, see two tier names with no dollar amounts attached
  • Book a demo to ask basic questions about what each tier costs and what it includes
  • Spend two weeks on internal alignment before you know whether it fits your budget
  • Discover the tracked user volume cap and overage structure only after the scoping call
  • Find out the Custom Agent Builder requires the top tier, not the base plan
With the agent
  • Get the reported price range, tier breakdown, and what each plan includes in under a minute
  • Ask every pricing question you would normally save for a demo, without scheduling anything
  • Understand the difference between GTM Intelligence and GTM Execution before committing to a discovery call
  • Get a plain-language breakdown of tracked user volume, data history limits, and credit consumption
  • Know which tier matches your use case before you involve your manager or budget owner
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HockeyStack pricing: frequently asked questions

HockeyStack does not publish prices on its website. Based on third-party vendor comparison sources, the GTM Intelligence plan starts at approximately $1,399/month for 10,000 monthly tracked users, 10 seats, and 3 years of data history. The GTM Execution platform with full AI agents and the Custom Agent Builder runs closer to $2,200/month or more. Median annual contracts are reported around $28,000. Custom pricing is required for an accurate quote.
HockeyStack does not offer a free tier. A free trial is listed as available on their pricing page, but access requires a demo call. There is no self-serve signup path. Buyers who want to evaluate the product before engaging sales are not able to do so without booking a meeting first.
GTM Intelligence includes attribution reporting, the Odin AI analyst, two out-of-the-box AI agents, scoring, audience sync, enrichment, and Salesforce iFrame. GTM Execution includes everything in GTM Intelligence plus all AI agents, the Custom Agent Builder, and 250,000 credits per month. The Custom Agent Builder and full agent access are only available on the top tier.
HockeyStack is positioned and priced for enterprise and upper-mid-market B2B teams. At approximately $1,399/month for the base tier, and with a setup process that G2 reviewers consistently describe as time-consuming, it is a poor fit for teams without a dedicated analytics resource. Mid-market teams with straightforward attribution needs are better served by Dreamdata ($750/month) or Factors.ai ($399/month).
Dreamdata's paid plans start at $750/month and include a free tier for initial evaluation. HockeyStack's entry price is approximately $1,399/month with no free tier. Both target B2B multi-touch attribution, but Dreamdata has a significantly lower entry cost, published pricing, and is rated number one in its G2 category with 230+ reviews. HockeyStack has 77 reviews on G2 as of early 2026.
The GTM Intelligence tier includes attribution, two AI agents, scoring, enrichment, and Salesforce iFrame. The Custom Agent Builder and the full AI agent suite are only available on GTM Execution. Professional services, dedicated CSM access, and onboarding support may be priced separately from the subscription depending on the contract. Ask for a detailed feature matrix before scoping.
HockeyStack does not currently offer an API for raw data export, based on G2 reviewer disclosures as of early 2026. This matters if you want to join attribution data with Snowflake, BigQuery, or Databricks, or preserve your data history if you cancel. Ask explicitly whether raw event-level data is exportable and in what format before signing a contract.
The most common complaints from G2 reviewers and buyer discussions center on three issues: pricing opacity before the sales process begins, a steep learning curve relative to the price point, and the shift from a B2B attribution tool to a broader GTM execution platform that changes what buyers are actually paying for. Teams that came for attribution now find themselves evaluating AI agent capabilities they did not originally budget for.