3–6%
Conversation start rate vs 1–3% on legacy flows
7-14 days
Typical go-live. CS team handles the build.
15%
Lift in qualified pipeline for Docket customers
Wall of love

Operators leading B2B GTM, on Docket

Real reviews and reactions from G2, LinkedIn, and live customer calls.
See the full wall of love →

Recorded customer call
It is kind of shocking and it's awesome. Right off the bat, Docket's the winner for me.
Click to play the clip
VP of Revenue · MarTech, 1,000+ employees
Steve Armenti
Steve Armenti
Founder, twelfth agency
LinkedIn
I implemented Docket on our website recently. Instead of hoping visitors fill out a form and waiting for follow-up, this AI agent actually engages prospects in real-time conversations.

It asks discovery questions like a human sales rep would. Qualifies prospects using frameworks like BANT automatically. Books meetings directly with me when prospects are ready.
Recorded customer call
It actually qualifies using BANT and MEDDIC. Qualified feels like it just answers your questions and pushes you towards getting the demo. This is more of an actual sales conversation.
Click to play the clip
Director of Marketing · Sales Enablement Tech, 500+ employees
SC
Sherin C.
Marketing Leader
G2
Rapid Lead Qualification with Effortless Setup
Within a week of implementation, it became a quiet powerhouse, engaging site visitors intelligently, answering complex product queries, and qualifying leads before they reached our sales team. DocketAI doesn't just chat; it understands.

WHY REVOPS TEAMS REPLACE BRANCHING TREES WITH A GTM AI PLATFORM

Routing rules go stale. GTM AI adapts.

Every new segment, product, or campaign means another if/then/else branch in your routing logic. Branches go stale, rules conflict, and pipeline gets misrouted. Docket's GTM AI platform replaces all of it with natural-language routing the agent reads and applies in real time. Cleaner pipeline. Less RevOps maintenance tax.

Branching trees + manual triage
Routing logic lives in if/then/else trees that break with every change. New segment, new product, new market: someone has to find the right node, trace every branch, and republish before any inbound lead routes correctly.
Forms capture an email, not intent. RevOps inherits leads with no qualification context. Reps start every call from zero, scoring leads manually after the fact.
The 24-48 hour SDR follow-up gap kills deals. Buyers move on to faster competitors before your team even sees the lead. Speed-to-lead lives or dies on humans, not the GTM stack.
Manual triage burns RevOps and SDR time. Lead scoring spreadsheets, account ownership disputes, round-robin rebalancing. The pipeline cleanup is the job, not the goal.
The CRM record stays empty until discovery. Pain, technical fit, competitor named, buying stage. None of it is captured before the meeting. Your forecast is built on guesses.
Routing rules to maintain at scale
Avg: 4.5 hours/week of RevOps time on routing maintenance
Docket: GTM AI platform
Routing logic in plain language. No if/then/else. Type the rule the way you would explain it to a new BDR. The agent reads each conversation, understands intent, and routes. Update the logic in seconds, not sprints.
Full discovery captured before the meeting starts. Pain, technical fit, competitor named, buying stage, budget signal. Docket writes structured discovery into Salesforce or HubSpot at booking.
Meeting booked in 4 minutes, not 48 hours. The agent qualifies, routes, and surfaces the right rep's calendar in the same session. No SDR follow-up gap. No competitor stealing the deal.
Sits in front of your existing GTM stack. Native bi-directional sync with Salesforce, HubSpot, Marketo, Outreach, Salesloft, Gong, Slack. Docket adds inbound AI without replacing your CRM or MAP.
Governed answers from the Sales Knowledge Lake. Every answer grounded in your approved content. The agent says "I don't know" and routes to a human rather than hallucinating on pricing or security.
RevOps time spent on routing logic
Avg: 0 hours on branching trees per week

See how a GTM AI platform routes by reading the conversation, not by maintaining branching trees.

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Three reasons RevOps teams pick Docket as their GTM AI platform

Routing in plain language

Type the rule the way you would explain it to a new BDR. Docket's GTM AI reads each conversation and routes by intent. No if/then/else trees to build, debug, or republish.

GTM AI platform routing in plain language

Pipeline data RevOps can trust

Pain, technical fit, competitor named, buying stage, budget signal. All written to Salesforce or HubSpot at booking. RevOps gets clean, structured pipeline. Forecasts built on real signals, not guesses.

GTM AI clean pipeline data

Sits in front of your existing GTM stack

Salesforce, HubSpot, Marketo, Outreach, Salesloft, Gong. Docket layers on top, captures and qualifies inbound, then writes context-rich data back. No CRM rip-and-replace. No tool sprawl.

GTM AI platform sitting in front of CRM and MAP

GTM AI platform vs scattered tools and branching trees

How a GTM AI platform changes RevOps and demand gen operations compared to the form-and-routing-tree playbook most B2B SaaS teams still run.

Docket GTM AI Platform
Forms + branching trees
Conversion rate
3-6% of visitors start a real conversation
1-3% of visitors fill out a form
Speed to qualified meeting
~4 minutes from first message to booked demo, in the same session
24-48 hours of SDR follow-up gap. Many leads go cold.
Lead intent captured
Full discovery: pain, technical fit, competitor named, buying stage, budget signal
Email, name, company. Reps start the first call from zero.
Voice support
Voice + chat in one agent. 73% of conversations include voice.
Text-only or no conversation at all
Answers to scenario questions
SE-grade depth grounded in your approved content. The agent says "I don't know" and routes when out of scope.
No answers given. The form does not respond.
After-hours coverage
24/7 across all geos. 47% of conversations start outside business hours.
"We will get back to you in 1-2 business days."
CRM handoff
Full conversation summary, scoring, and next-step recommendation written to Salesforce or HubSpot at booking.
Contact and form fields. No conversation context.
Personalization
Real-time per visitor, every page. The GTM AI software adapts to who the buyer is and what they ask.
Static forms. Same fields for every persona, segment, and product.
Multi-product support
Multiple agents per product or segment, with shared knowledge. Each buyer gets a relevant conversation.
One form per page, per product. Buyers fill out the same fields regardless of fit.
Integration with marketing automation
Layers on top of HubSpot, Marketo, Salesforce. Engages buyers before capture, writes context back after.
IS the marketing automation. Nurtures captured contacts via email; does not engage anonymous visitors.
Time to deploy
7-14 days. CS team handles the build. Pilot before commitment.
Forms deploy instantly but underperform. The fix is not faster deployment, it is a different mechanism.
Pipeline outcome
15% lift in qualified pipeline. 20-40% lift in meetings booked. 12% increase in win rate.
Form-fill MQL oriented. Most MQLs go nowhere because intent is not captured.
Docket
Forms + trees
Conversion rate
3-6% start a real conversation
1-3% fill out a form
Speed to qualified meeting
~4 minutes, same session
24-48 hour follow-up gap
Lead intent captured
Full discovery: pain, fit, stage, competitor
Email, name, company only
Voice support
Voice + chat. 73% of convos include voice.
Text-only or none
Scenario question answers
SE-grade depth, governed by Sales Knowledge Lake
No answers given
After-hours coverage
24/7. 47% of convos outside business hours.
"Get back to you in 1-2 days"
CRM handoff
Full convo summary + scoring written to Salesforce or HubSpot at booking
Contact and form fields. No context.
Personalization
Real-time per visitor, every page
Same form for every persona
Multi-product support
Multiple agents per product or segment, shared knowledge
One form per page
Marketing automation
Layers on top of HubSpot, Marketo, Salesforce
Nurtures captured contacts only
Time to deploy
7-14 days. CS team builds it.
Instant but underperforms
Pipeline outcome
15% pipeline lift, 20-40% meeting lift, 12% win-rate lift
Form-fill MQL with little intent signal

Ready to see the GTM AI platform live?

Most B2B SaaS teams are live in 7-14 days. CS team handles the build. Pilot before contract.

Book a demo

How the GTM AI platform works in three phases

Before the conversation, during the conversation, and after the meeting is booked. The GTM AI platform carries every inbound buyer from first click to context-rich handoff in your CRM. Discovery is already done before the rep joins the call.

Phase 1 · Before the conversation

It already knows your buyer.

The GTM AI platform reads CRM history, prior visit data, and live intent signals before the buyer types a word. Every conversation starts warm.

Intelligent account identification + warm context

Docket recognizes the visitor's company before they introduce themselves. It pulls CRM history, prior site visits, and live intent signals into a real-time buyer profile.

The GTM AI agent opens with relevant context: the product they care about, the pain they signaled, the deal stage they sit in. No cold introductions, no repeat questions.

  • Account ID via IP, CRM, and intent providers
  • Personalized greeting based on referrer + UTM
  • Returning visitors recognized across sessions
GTM AI platform identifying inbound buyers

The Sales Knowledge Lake

Every answer the GTM AI agent gives is grounded in your approved content. The Sales Knowledge Lake ingests from over 100 sources including product docs, Gong calls, Slack threads, SharePoint, Notion, and your CRM. It deduplicates, resolves contradictions, and stays current.

The result: a GTM AI platform that says "I don't know" rather than hallucinating on pricing, security, or compliance.

  • 100+ data source connectors out of the box
  • Verified Q&A workflows for sensitive topics
  • Daily auto-sync; no manual re-uploads
Sales Knowledge Lake powering the GTM AI platform
Phase 2 · During the conversation

Real dialogue, not a script.

A reasoning engine qualifies the buyer, routes to the right rep, and books the meeting in the same session. Voice or text, in 40+ languages, with calendar slots picked on the spot.

Reasoning engine that qualifies and books

The GTM AI agent does not follow playbooks or scripts. It reasons before it responds, asks the right discovery questions, handles objections, and surfaces slides or demo videos at the moment they prove the point.

Configurable to BANT, MEDDPICC, or your own qualification framework. Captures pain, technical fit, competitor named, and buying stage in natural conversation. Routes high-intent buyers to the right rep and books the meeting in the same session.

  • Custom qualification frameworks supported
  • Surfaces approved slides, videos, and case studies inline
  • Detects booking intent and triggers calendar CTAs
GTM AI software qualifying buyers

Voice + chat in 40 languages

73% of conversations on Docket include voice. Buyers switch modes when questions get technical, when they want to talk through a scenario, or when they are on mobile.

The GTM AI platform meets buyers where they are. Voice or text, in 40+ languages, with no separate multilingual sites or support teams required. Voice initialization in 4-6 seconds, the fastest in the category.

  • Voice initialization in 4-6 seconds
  • 40+ languages with natural voice and text
  • Mobile-first experience, no reduced functionality
Voice and chat in 40 languages

Agentic routing. No if/then/else trees.

Most platforms make RevOps build branching condition trees: if industry is X and headcount is Y and intent is Z, route to rep A. Every new segment, new product, or new market means rebuilding the tree.

Docket replaces all of that with natural-language routing logic. Type the rule the way you would explain it to a new BDR: "Route enterprise SaaS in North America with 1,000+ employees to the strategic AE pair. SMB to round-robin." The agent reads the conversation, understands intent, and routes.

  • Plain-language routing rules, no condition trees to maintain
  • Routes by ICP fit, region, product line, account ownership, or any combination
  • Real-time Slack and email alerts to the assigned rep
  • Re-routes mid-conversation when the buyer surfaces new context
Agentic routing in natural language

Scheduling on the spot. Real calendars. Real availability.

When the GTM AI agent qualifies a buyer, it surfaces the right rep's actual calendar inside the conversation. The buyer sees live availability, picks a slot, and the meeting is booked. Calendar invite hits both inboxes the same minute.

No "we will follow up to schedule." No back-and-forth email volley. No 24-hour SDR delay. The hottest 4 minutes of buyer intent end with a booked meeting on the right calendar.

  • Live calendar slots from the assigned rep, in-conversation
  • Native integration with Google Calendar, Outlook, and round-robin tools
  • Calendar invites auto-sent to buyer and rep at booking
  • Average 4 minutes from first message to confirmed meeting
On-the-spot scheduling with the right rep
Phase 3 · After the conversation

Your team inherits a done deal.

Full conversation context written to your CRM. Returning buyers picked up from where they left off. Discovery is already done before the rep joins the call.

Context-rich CRM handoffs

The moment a meeting is booked, Docket writes everything back to Salesforce or HubSpot. Pain surfaced. Technical requirements captured. Competitive alternatives mentioned. Buying stage assessed. Recommended next step.

Your AEs walk into every first call already past discovery. Your RevOps team gets clean, structured pipeline data. Your CMO gets attribution from first conversation to closed deal.

  • Native bi-directional sync with Salesforce and HubSpot
  • Custom field mapping to match your CRM schema
  • Full audit trail of every conversation
GTM AI platform CRM sync

Memory across visits and sessions

A buyer comes back two weeks later. Docket remembers what they asked, where the conversation left off, and what stage they were at. The GTM AI platform picks up the thread instead of starting over.

For multi-stakeholder buying committees, memory unifies engagement across the same account. Different stakeholders, one conversation history, full context for the rep.

  • Returning visitors recognized across sessions
  • Account-level memory for buying committees
  • 77% of meetings booked outside business hours (real customer data)
GTM AI platform memory across visits

Enterprise-ready out of the box

An GTM AI platform built for the security, integration, and deployment standards B2B SaaS revenue teams already require.

100+
Native integrations. Salesforce, HubSpot, Marketo, Gong, Slack, Notion, Drive, SharePoint, and more.
SOC 2
Type II + GDPR + ISO 27001. Data encrypted in transit and at rest. Full audit trails on every conversation.
7-14 days
From snippet to live. CS team handles the build. Pilot before contract. Agent setup in 5 minutes.

A GTM AI platform that fits the stack you already run

  • Layers on top of HubSpot, Marketo, and Salesforce. Engages buyers before capture, writes context after.
  • Native integrations with Gong, Slack, Notion, Google Drive, SharePoint, and 50+ tools
  • Sales Knowledge Lake ingests from over 100 sources to ground every conversation
  • Live in 7-14 days. Customer Success team handles the build. Pilot before contract.
Salesforce HubSpot Gong Slack Notion Google Drive SharePoint +43 more
Docket Integrations
More from the wall

Hear it. Read it. Then talk to ours.

Live audio from B2B leaders trying Docket for the first time, plus reviews from G2.
See more reactions →

Recorded customer call
All the responses were on point. Technically accurate. We will lose credibility instantly if any of that goes wrong, because our audience is very captive.
Click to play the clip
CMO · Cybersecurity, 200+ employees
SN
Sai N.
Product & Growth, Mid-Market (51-1000 emp.)
G2
Docket Turned Our Website Into a Lead Engine
What stands out most is how "alive" our website feels now. DocketAI's marketing agent doesn't just greet visitors. It holds intelligent, on-brand conversations that actually move them forward. We went live in under two weeks and saw a 10% lift in qualified inbound leads almost immediately.
Recorded customer call
I was kind of wincing because we don't have competitive information on our site. I'm wondering how it was going to respond. I actually thought it was pretty impressive.
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VP Marketing · HR & Benefits Software, 200+ employees
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Frequently Asked Questions

What is a GTM AI platform?
A GTM AI platform is the system that operationalizes go-to-market motions with AI agents. On the inbound side, the GTM AI platform engages website visitors in real time, qualifies them, routes to the right rep, and writes context-rich data back to the CRM. Docket is the inbound layer of GTM AI, replacing static forms with reasoning-based conversations that convert 3-6% of traffic into qualified meetings.
How does Docket fit into a RevOps GTM stack?
Docket layers on top of Salesforce, HubSpot, Marketo, and the rest of your GTM tools. It engages anonymous and known visitors on your website, qualifies them through real conversation, applies your routing logic, and syncs full context to CRM at booking. RevOps gets cleaner pipeline, fewer broken handoffs, and the ability to operationalize routing rules in plain language instead of branching condition trees.
Is Docket a GTM platform or a tool inside a GTM platform?
Docket is the inbound GTM AI layer. It does not replace your CRM, your marketing automation, or your sales engagement platform. It sits in front of them. The agent captures the buyer, qualifies, routes, books the meeting, and writes the discovery to CRM. Everything downstream (nurture, sequences, opportunity management) continues to run in your existing GTM stack.
How long does it take to deploy Docket as our GTM AI platform?
Most RevOps teams go live in 7-14 days. Agent setup takes 5-10 minutes. Full deployment with CRM integration, routing rules, and verified answers takes 1-2 weeks. Docket's Customer Success team handles the build. We also offer a 2-month paid pilot before the 12-month term kicks in.
Can we configure routing logic without building if/then/else trees?
Yes. Docket replaces branching condition trees with natural-language routing logic. Type the rule the way you would explain it to a new BDR: "Route enterprise SaaS in North America with 1,000+ employees to the strategic AE pair. SMB to round-robin." The agent reads the conversation, understands intent, and routes. No if/then/else trees to maintain.
What does Docket integrate with on the GTM side?
Docket integrates natively with Salesforce, HubSpot, Marketo, Gong, Slack, Outreach, Salesloft, Google Calendar, Outlook, and 100+ other GTM tools. The Sales Knowledge Lake ingests from over 100 data sources including product docs, CRM, Slack, and call recordings to ground every conversation in your approved content.
How is Docket's GTM AI platform priced?
Docket pricing is traffic-based and all-inclusive, covering implementation, unlimited conversations, and unlimited data sources. Mid-market pricing typically runs $36-48K per year. The exact number depends on your traffic and use case. The most accurate quote comes from a 20-minute scoping call.

Put a GTM AI platform at the front of your stack.

3-6% conversation start rate. 15% lift in qualified pipeline. Live in 7-14 days. CS team handles the build. Pilot before contract.

Book a 20-Minute Demo