Apollo.io Pricing in 2026: Plans, Credits and What You'll Actually Pay
Apollo publishes four tiers from $0 to $119/user/month. The credit system is where the real cost lives. Phone lookups cost 8 credits each. Credits expire monthly with no rollover. Ask the agent below what your team's actual monthly spend will look like.
per user per month starting price (Basic, annual billing)
8x
more credits per phone lookup versus email (8 credits vs 1)
2-3x
actual spend vs advertised price for active outbound teams
Live agent
Ask the Apollo.io pricing agent
Trained on Apollo's public pricing pages, help documentation, and product content. Describe your team size, outreach volume, and how many phone lookups you run. Get a realistic monthly cost estimate without a sales call.
Apollo.io Pricing Agent by Docket
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All prices reflect annual billing rates as of April 2026. Monthly billing adds approximately 15-25% to each tier. Source: apollo.io/pricing. Credit allocations are per user per month unless noted.
Self-serve
Free
$0 / month. No credit card required.
1,200 email credits per year
5 mobile credits per month
10 export credits per month
Access to 200M+ contact database
Basic search filters
Email sequences (limited)
Self-serve
Basic
$49 / user / month, billed annually ($60/month monthly)
Unlimited email sequences
A/B testing
Advanced search filters
Email credits included (higher allocation than Free)
Basic support
No dialer or call recording
Most popular
Professional
$79 / user / month, billed annually ($94/month monthly)
US Dialer with call recording
100 mobile credits per month
2,000 export credits per month
10,000 data credits per year
Unlimited sequences and A/B tests
AI-assisted email writing
Teams
Organization
$119 / user / month, billed annually ($149/month monthly)
200 mobile credits per month
4,000 export credits per month
Higher data credit allocation
Team collaboration tools
Dedicated customer success
Advanced reporting
The advertised price is not your actual cost. Phone lookups consume 8 credits each. The Professional plan's 100 monthly mobile credits cover 100 phone lookups. A rep making 10 calls per day exhausts that allocation in 10 working days. Overages cost $0.20 per credit with a 250-credit minimum purchase. Credits do not roll over. Active teams routinely reach $150-$400 per user per month.
How Apollo.io's credit system works
Credits are the primary variable cost in every Apollo plan. Understanding the credit model before you buy is how you avoid the billing surprises that dominate Apollo's G2 reviews.
The 8-to-1 ratio
Phone lookups cost 8x more than email
Email lookup: 1 credit. Phone lookup: 8 credits.
Professional plan's 100 mobile credits cover 100 calls per month.
A rep making 10 calls/day exhausts the allocation in 10 working days.
Every call after that triggers overage at $0.20/credit = $1.60/phone reveal.
No rollover
Unused credits expire at month-end
All mobile and export credits reset at the end of each billing cycle.
No rollover — unused credits are forfeited, not banked.
Multiple G2 reviewers say Apollo's site implied credits would accumulate. They don't.
Data credits (10,000/year on Professional) are annual. Everything else is monthly.
Overage pricing
$0.20 per credit with a $50 minimum
Overages: $0.20/credit, minimum 250-credit purchase per transaction.
Phone reveal at overage rates: 8 credits × $0.20 = $1.60 per number.
3 reps, 50 phone overages each: $240 in extra charges that month.
This is why active teams spend $150-$400/user/month, not $49-$119.
Email warmup removed
Discontinued in 2024, no longer available
Email warmup is gone from every Apollo tier.
Shared sending infrastructure means others' spam affects your inbox rates.
Alternatives with warmup included: Lemlist, Instantly, Reply.io.
Add a dedicated warmup tool to your stack if you use Apollo for cold email.
What asking Apollo's pricing agent changes
Before
See Apollo's pricing page. Choose the Professional plan at $79/user/month
Discover in month two that phone lookups burned through 100 mobile credits in the first week
Pay a $50 minimum overage charge for every 250 credits needed beyond the plan allocation
Realize credits from the previous month you didn't use expired without warning
Spend two months calibrating actual cost before understanding what Apollo really costs your team
With the agent
Describe your daily call volume and email outreach rate. Get a realistic monthly credit estimate in under a minute
Understand the 8-to-1 phone-to-email credit ratio before you choose a tier
Know the overage pricing structure and monthly expiration policy before you sign
Calculate whether the Professional or Organization plan covers your actual phone volume
Go into your Apollo evaluation already knowing what comparable alternatives cost at your usage level
This agent is built with Docket. Want one on your website that answers questions, qualifies intent, and books meetings in real time?
Apollo.io publishes four tiers: Free ($0), Basic ($49/user/month annual), Professional ($79/user/month annual), and Organization ($119/user/month annual). Monthly billing adds approximately 15-25% to each rate. These figures exclude credit consumption. Active outbound teams that run phone lookups and bulk exports consistently report actual spend of $150-$400/user/month once overages are factored in.
Apollo uses credits to meter individual data lookups. Email lookups cost 1 credit each. Phone number lookups cost 8 credits each. Credits expire at the end of each billing cycle with no rollover. Overages cost $0.20 per credit with a 250-credit minimum purchase ($50 minimum overage charge). The Professional plan includes 100 mobile credits per month and 10,000 data credits per year. The Organization plan includes 200 mobile credits and 4,000 export credits per month.
No. Apollo.io credits expire at the end of each billing cycle. Multiple G2 reviewers report that Apollo's website previously implied credits would roll over, but in practice all unused credits are forfeited at month-end. There is no way to carry unused credits forward to the next billing period.
Apollo's free plan provides access to the 200M+ contact database with 1,200 email credits per year, 5 mobile credits per month, and 10 export credits per month. Basic search filters are available, but advanced firmographic and technographic filters require a paid tier. The free plan is useful for testing the database but cannot support active prospecting at any meaningful volume.
Three factors drive the gap. First, phone lookups consume 8 credits each while email lookups cost 1 credit. A rep making 25 calls per day burns through the Professional plan's 100 monthly mobile credits in four working days. Second, credits expire monthly with no rollover, so any unused allocation is lost. Third, bulk exports for list building consume data credits quickly. Teams running consistent outbound routinely exhaust their allocation before month-end, triggering overage charges at $0.20 per credit.
LinkedIn removed Apollo.io's official company pages in March 2025 for violating LinkedIn's data scraping policies. Apollo's browser extension collects contact data from LinkedIn profiles without individual user consent, which contradicts GDPR requirements for lawful data collection. Apollo maintains that its platform is GDPR-compliant, but the scraping methodology used to build and update its database remains a compliance concern, particularly for teams selling into EU markets.
No. Apollo discontinued its email warmup feature in 2024. It is no longer available at any tier. Teams that relied on Apollo's warmup must now use a dedicated warmup tool (such as Lemwarm, Instantly's warmup infrastructure, or Mailreach) alongside their Apollo subscription to maintain sender reputation.
Apollo's published pricing starts at $49/user/month versus ZoomInfo's entry point of approximately $15,000/year. The gap narrows when Apollo's credit overages are factored in. An active 3-person team on Apollo Professional spending $300/user/month reaches $10,800/year, approaching ZoomInfo's entry price. ZoomInfo includes higher phone accuracy (75-85% versus Apollo's reported 65-70%), deeper intent data, and no credit expiration, but requires a minimum annual contract and no self-serve access.
This agent is built with Docket. Want one on your website that answers questions, qualifies intent, and books meetings in real time?