Bombora Pricing Guide 2026

Bombora Pricing: Company Surge Plans, Topics and What You'll Actually Pay

Bombora does not publish pricing. Company Surge, their core intent data product, starts at approximately $30,000 per year. Weekly refresh is the standard cadence. Contact data is not included — it requires a separate tool integration. Individual topics beyond the base taxonomy cost extra. Ask the agent below to estimate your total cost.

Ask the pricing agent See all plans
~$30K
per year starting cost for basic Company Surge access (not published)
Weekly
default Surge score refresh cadence — daily and real-time available as premium add-ons
20,100+
B2B intent topics in the taxonomy, monitored across 5,500+ publisher sites
Live agent

Ask the Bombora pricing agent

Trained on Bombora's public content, website, and documentation. Describe your team size, topic set, and which channels you want to activate intent signals across. Get an answer in seconds, not a sales call.

Bombora Pricing Agent by Docket
This agent is built with Docket. Want one on your website that answers questions, qualifies intent, and books meetings in real time?
Book a demo

Bombora pricing tiers: what each level includes

Bombora does not publish pricing. All tiers require a sales conversation. Costs below are based on user reports, procurement data, and G2 disclosures as of April 2026. Source: bombora.com.

Entry
Company Surge Basic
Reported: ~$30,000/year
  • Company-level Surge scores (0-100 scale)
  • Standard topic taxonomy access
  • Weekly Surge score refresh
  • Salesforce and HubSpot integration
  • No contact data included
  • Annual contract required
Mid-market
Company Surge Plus
Reported: $35,000-$50,000/year
  • Expanded topic coverage
  • Daily refresh option (premium add-on)
  • Premium CRM integrations
  • Additional topic taxonomy access
  • Most mid-market deployments land at this tier
  • Annual contract required
Enterprise
Enhanced and Audience Solutions
Reported: $50,000-$300,000+/year
  • Extended topic access across all 20,100+ topics
  • Real-time refresh available
  • LinkedIn audience activation and targeting
  • Advanced customization and dedicated support
  • Individual topic add-ons (hundreds to thousands per topic)
  • Full audience creation and distribution capabilities
Three hidden cost layers to account for. Base Surge pricing covers intent signals only. Contact data (to know who to call at a surging account) requires a separate enrichment vendor. LinkedIn audience activation adds cost above the base license. Individual topics outside the default taxonomy cost hundreds to thousands per topic. Most teams underestimate total cost by 50% or more when budgeting Bombora-only versus full-stack deployment.

How Bombora's pricing is structured beyond the base license

The base Company Surge license is only the starting point. Understanding the additional cost layers helps forecast total annual spend more accurately.

Base license
What the annual fee covers
  • Company-level Surge scores on your selected topic set
  • Access to a defined set of topics from the 20,100+ taxonomy
  • Weekly refresh cadence as the standard included option
  • CRM integration to Salesforce or HubSpot for signal delivery
Add-on costs
What requires additional budget
  • Contact data: zero contacts included — requires a separate enrichment vendor
  • Daily or real-time refresh: premium add-on above the base annual fee
  • Additional topics: individual topics outside your base set cost extra per topic
  • LinkedIn audience solutions: separate cost for activating intent signals in paid ads
Total cost example: A mid-market team deploying Company Surge Plus (~$45,000/year) plus ZoomInfo for contact enrichment ($15,000/year) plus a LinkedIn audience solution ($15,000/year) and an outreach platform ($12,000/year) reaches approximately $87,000/year in total stack cost for what began as a $45,000 intent data conversation. Many ABM platforms (6sense, Demandbase) already bundle comparable intent data with orchestration at comparable or lower total cost.

What asking Bombora's pricing agent changes

Before
  • Budget $30,000 for Bombora and assume it covers your intent data needs
  • Discover after signing that contact data requires a separate vendor purchase
  • Learn that weekly refresh means signals are 7 days old by the time they reach your CRM
  • Find that LinkedIn audience activation is a separate line item not included in the base license
With the agent
  • Describe your topic set, activation channels, and team size to get a realistic total cost estimate
  • Understand the three cost layers (base license, contact enrichment, audience activation) before entering a sales cycle
  • Know whether daily or real-time refresh is required for your use case before budgeting
  • Compare Bombora's fully-loaded cost against ABM platforms that bundle intent with orchestration
This agent is built with Docket. Want one on your website that answers questions, qualifies intent, and books meetings in real time?
Book a demo

Bombora pricing: frequently asked questions

Bombora does not publish pricing. Based on user reports and G2 procurement disclosures, Company Surge starts at approximately $30,000/year for basic access. Mid-market deployments with expanded topics and daily refresh typically land between $35,000 and $50,000/year. Full audience solutions with LinkedIn activation and real-time refresh can exceed $100,000 annually. The median contract reported by users is approximately $24,750/year.
No. Bombora's Company Surge identifies which companies are surging on a topic but provides zero contact information. To know who to email or call at a surging account, teams need a separate contact enrichment vendor (ZoomInfo, Lusha, Cognism, etc.). This is Bombora's most commonly cited gap — acting on a Surge signal requires 3 to 5 additional tool integrations before a rep can send a single email.
Bombora's standard Company Surge score refreshes weekly. Daily refresh and real-time options are available as premium add-ons above the base annual fee. In fast-moving buying cycles where companies evaluate vendors over days, not weeks, the standard weekly cadence means signals can be 7 days old by the time they trigger outreach — potentially after the peak research window has passed.
Bombora operates a publisher cooperative where 5,500+ B2B media sites and brand properties share anonymized content consumption data in exchange for access to aggregated intent insights. 86% of the data in the co-op is exclusively shared with Bombora, not sold to competitors. The cooperative model uses consent-based data collection rather than third-party cookies or web scraping, making it more durable against privacy regulation changes and brand safety concerns.
You may already have it. Both 6sense and Demandbase license Bombora's co-op data and layer orchestration, contact intelligence, and advertising on top. If you are already using either platform, verify whether Bombora intent is already included in your contract before purchasing a separate Bombora license. Many teams pay for both unknowingly.
Yes. Bombora requires annual contracts. There is no monthly or pay-as-you-go option for Company Surge. The minimum commitment is one year. Topic add-ons and audience solutions are also billed annually.
Bombora acquired Lem0n in March 2026. Details about the strategic impact are still emerging publicly. The acquisition is expected to enhance Bombora's data capabilities, though specific product changes had not been announced at the time of this writing. Teams evaluating Bombora should ask the sales team directly how Lem0n affects the current product and roadmap.