Lusha Pricing: Plans, Credits and What You'll Actually Pay
Lusha publishes pricing for all four tiers, from free to $399.90/month. But the sticker price does not tell the full story. Phone reveals cost 5 credits each, credits spent on invalid contacts are not refunded, and renewal pricing increases 8-15% annually. Ask the agent below to calculate your real cost.
per month for the Starter plan with 400 credits (annual: $37.45/month)
5x
credit cost for phone reveals vs. email reveals (5 credits vs. 1)
25%
savings on annual billing across all paid tiers
Live agent
Ask the Lusha pricing agent
Trained on Lusha's public pricing content, website, and documentation. Describe your team size, outreach volume, and whether you need phone or email data. Get an answer in seconds, not a sales call.
Lusha Pricing Agent by Docket
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All plans below reflect Lusha's published pricing as of April 2026. Annual billing saves approximately 25%. Source: lusha.com/pricing.
Free
Free
$0 / 1 user
40 credits/month
Email reveals (1 credit each)
Phone reveals (5 credits each)
Basic contact search
Chrome extension access
Limited CRM integration
Self-serve
Starter
$49.90 / month ($37.45/month annual)
400 credits/month (4,800/year)
1 user included
Job change alerts
Bulk prospecting
CRM integrations (Salesforce, HubSpot, Pipedrive)
Engagement sequences
Public API access
Self-serve
Professional
From $69.90 / month (scales with credits)
600 to 3,200 credits/month (configurable)
2 users included
All Starter features
Advanced analytics
Bulk enrichment
Groups management
Additional CRM options (Bullhorn, Salesloft)
Self-serve
Premium
From $399.90 / month (scales with credits)
3,400 to 8,200 credits/month (configurable)
5 users included
All Professional features
Highest credit allocation tier
Priority support access
Suitable for teams with high-volume prospecting needs
Credit cost matters more than plan price. Phone reveals cost 5 credits each. Email reveals cost 1 credit. A full contact lookup (email plus phone) costs 6 credits total. On the Starter plan with 400 credits, that means roughly 67 full contact lookups per month, or 80 phone-only lookups. Teams running phone-heavy outreach will exhaust credits significantly faster than the plan suggests.
How Lusha's credit system works
Credits are the core billing unit. The cost per contact depends heavily on whether you need phone numbers, email only, or both. Understanding this split is critical to forecasting your actual spend.
Credit consumption rates
What each action costs in credits
Email reveal: 1 credit per contact
Phone reveal: 5 credits per contact
Full contact (email plus phone): 6 credits total
CSV export: 1 credit per 25 contacts
Rollover and renewal rules
What happens to unused credits
Monthly plans: unused credits roll over, capped at 2x monthly allocation
Annual plans: credits reset to zero on the renewal date, no rollover
No refunds for credits spent on invalid or bounced contacts
Renewal pricing may increase 8-15% annually without advance notice
What this means for your budget: On the Starter plan at $49.90/month with 400 credits, a phone-heavy SDR team doing 100 calls per week needs roughly 500 phone credits per month (100 reveals/week times 5 credits). That exceeds the Starter allocation in under a month. The Professional plan at $69.90/month with 600 credits gives slightly more headroom, but teams running more than 2 SDRs will likely need the Premium tier.
What asking Lusha's pricing agent changes
Before
Read the pricing page, assume 400 credits means 400 contacts per month
Discover after signing that phone reveals cost 5x more than email reveals
Run out of credits in week 2 because your team relies on phone outreach
Learn at renewal that pricing increased 8-15% with no advance notice
With the agent
Describe your outreach mix (phone vs. email), get a realistic credit consumption estimate in under a minute
Understand the 5x phone credit cost before committing to a plan tier
Know which plan fits your team's actual call and email volume before signing
Ask about renewal terms and credit rollover rules before your first contract
This agent is built with Docket. Want one on your website that answers questions, qualifies intent, and books meetings in real time?
Lusha offers four tiers: Free ($0, 40 credits/month), Starter ($49.90/month, 400 credits), Professional (from $69.90/month, 600-3,200 credits), and Premium (from $399.90/month, 3,400-8,200 credits). Annual billing saves approximately 25%. All prices are per-seat, and higher tiers include more users.
Phone reveals cost 5 credits each. Email reveals cost 1 credit. A full contact lookup that returns both email and phone costs 6 credits total. This means the Starter plan's 400 credits support roughly 67 full contact lookups or 80 phone-only lookups per month. Teams that rely primarily on phone outreach will consume credits 5x faster than email-only teams.
No. Lusha does not refund credits for contacts that return invalid phone numbers, disconnected lines, or bounced emails. Credits are consumed at the time of the reveal regardless of data accuracy. This is a key difference from competitors like UpLead and Lead411, which offer credit-back guarantees for bounced emails.
On monthly plans, unused credits roll over but are capped at 2x your monthly allocation. On annual plans, credits reset to zero on the renewal date with no rollover. Annual plans front-load credits for the year, so any unused balance at renewal is lost.
Lusha added engagement sequences on the Starter plan and above. However, it is primarily a data platform, not a full outreach suite. Teams that need advanced multi-channel sequences, email warm-up, and calling infrastructure may still need a separate tool alongside Lusha.
Users report 8-15% price increases at renewal without advance notice. Lusha does not guarantee pricing locks at renewal. Credit allocations can also change. Ask for renewal terms in writing before signing, and confirm whether your credit allocation is guaranteed for the renewal period.
Lusha's strongest coverage is in the US and UK, with roughly 155M profiles concentrated in those markets. Users consistently report 30-40% higher bounce rates on contacts in Continental Europe, APAC, and Latin America. Teams with significant international pipeline should validate coverage for their specific geographies before committing.
This agent is built with Docket. Want one on your website that answers questions, qualifies intent, and books meetings in real time?