Semrush Pricing Guide 2026

Semrush Pricing: Plans, Limits and What You'll Actually Pay

Semrush publishes pricing for all three tiers. Pro starts at $139.95/month. But content marketing tools, historical data, and API access are locked behind Guru and Business. With Adobe acquiring Semrush for $1.9B, pricing stability is a live question. Ask the agent below.

Ask the pricing agent See all plans
$139.95
per month for the Pro plan ($117.33/month on annual billing)
17%
savings on annual billing across all Semrush plans
55+
tools in the Semrush platform across SEO, PPC, content, and social
Live agent

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Trained on Semrush's public pricing content, website, and documentation. Describe your team size, feature needs, and whether you need content tools or API access. Get an answer in seconds, not a sales call.

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Semrush pricing plans: what each tier costs

All plans below reflect Semrush's published pricing as of April 2026. Annual billing saves 17%. Source: semrush.com/pricing.

Self-serve
Pro
$139.95 / month ($117.33/month annual)
  • 5 projects
  • 500 keywords to track
  • 10,000 results per report
  • 100,000 pages per site audit
  • Keyword research and position tracking
  • Competitor analysis basics
  • No content marketing tools
Self-serve
Guru
$249.95 / month ($208.33/month annual)
  • 15 projects
  • 1,500 keywords to track
  • 30,000 results per report
  • 300,000 pages per site audit
  • Content Marketing Toolkit included
  • Historical data access
  • Multi-location rank tracking
  • Looker Studio integration
Self-serve
Business
$499.95 / month ($416.66/month annual)
  • 40 projects
  • 5,000 keywords to track
  • 50,000 results per report
  • 1,000,000 pages per site audit
  • Share of Voice metric
  • API access
  • Extended limits across all tools
  • Free migration from third-party tools
Feature gating to watch for: Content Marketing Toolkit, historical data, and multi-location tracking are not available on Pro. Teams that need these features must pay for Guru at $249.95/month, a 79% jump from Pro. API access and Share of Voice require Business at $499.95/month. Before choosing a plan, map the features you actually use weekly to avoid paying for a tier you do not need.

What each Semrush plan actually includes

The core difference between plans is not the number of tools. It is the limits on projects, keywords, and which advanced features are unlocked. Here is what matters for each team type.

Pro / $139.95 per month
For solo SEOs and small teams focused on core SEO
  • 5 projects and 500 tracked keywords cover a single-site focus
  • Keyword research, site audit, and rank tracking are fully functional
  • No content marketing tools, no historical data, no multi-location tracking
  • Best for teams that only need keyword and technical SEO features
Guru / $249.95 per month
For agencies and teams that need content and historical data
  • 15 projects and 1,500 tracked keywords support multi-client agencies
  • Content Marketing Toolkit unlocks topic research and content optimization
  • Historical data lets you analyze competitor trends over time
  • Best for teams running SEO alongside content marketing programs
Adobe acquisition context: Adobe announced its acquisition of Semrush for $1.9B in November 2025, expected to close H1 2026. Adobe has a history of increasing pricing post-acquisition. Current pricing is not guaranteed beyond your contract term. Teams signing annual contracts should confirm renewal pricing in writing.

What asking Semrush's pricing agent changes

Before
  • See three plans on the pricing page, assume Pro covers everything you need
  • Discover after subscribing that content tools and historical data require Guru
  • Try to cancel, find there is no cancel button and you must contact support
  • Wonder whether pricing will change after the Adobe acquisition closes
With the agent
  • Describe your feature needs and get a plan recommendation with the right tier in under a minute
  • Understand exactly which features are gated behind Guru and Business before committing
  • Ask about the cancellation process, refund policy, and renewal terms upfront
  • Get clarity on what is known about post-acquisition pricing before signing an annual contract
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Semrush pricing: frequently asked questions

Semrush offers three plans: Pro at $139.95/month ($117.33/month annual), Guru at $249.95/month ($208.33/month annual), and Business at $499.95/month ($416.66/month annual). Annual billing saves 17% across all tiers. The new Semrush One bundle starts at $199/month and pairs the SEO Toolkit with the AI Visibility Toolkit.
Pro includes 5 projects, 500 tracked keywords, keyword research, site audits, and position tracking. Guru adds 15 projects, 1,500 tracked keywords, the Content Marketing Toolkit, historical data access, multi-location rank tracking, and Looker Studio integration. The 79% price jump from Pro to Guru is primarily driven by content tools and historical data.
No. Semrush does not have a self-serve cancel button in the dashboard. To cancel, you must contact customer support via chat, submit a cancellation form with a reason, and confirm via email. Users on Trustpilot report that the process can be slow and that refund requests are sometimes denied, even when made shortly after an auto-renewal charge.
Yes. Semrush offers a free trial for Pro and Guru plans. The trial includes full access to the selected plan's features. However, a credit card is required, and auto-renewal charges apply if the trial is not cancelled before it expires. This is one of the most common billing complaints on Trustpilot.
Adobe announced its acquisition of Semrush for $1.9B in November 2025. The deal is expected to close in H1 2026. Adobe has a history of enterprise-focused pricing post-acquisition. There is no public guarantee that current plans, pricing, or feature structures will remain unchanged. Teams signing annual contracts should confirm renewal terms in writing.
Pro covers keyword research, site audits, position tracking, and competitor analysis basics. It is sufficient for teams focused on technical SEO and keyword targeting. Teams that need content optimization, historical trend data, multi-location tracking, or work with multiple clients will find Pro too restrictive and need Guru at minimum.
Semrush models keyword volume and traffic estimates rather than sourcing them directly from Google. Users on G2 and Reddit report that keyword volume estimates can diverge significantly from Google Search Console, especially for lower-volume terms. Traffic estimates for competitor sites are directional, not exact. Teams that need precise volume data should validate Semrush estimates against their own GSC data before relying on them for prioritization.